Investing
Evaluating Stocks: Fundamentals and Technical Analysis
Certainly, a “complete” course on security analysis is well beyond the scope of this text. There are many excellent books devoted to the subject of how to analyze the value of securities – both from a fundamental as well as a technical standpoint. The goal here is simply to provide a basic understanding of the methods and theories behind each type of stock analysis.
It should be pointed out early on that Fundamental Analysis and Technical Analysis of securities are two fairly radically different approaches to determining the correct [or fair] value of a company’s stock. Let’s start with a general overview of each method and then look into the specifics of each area. Again, for a more detailed examination of each type of analysis, we suggest you refer to our book list and/or the books specifically mentioned throughout this document.
The definitive work on Fundamental Analysis is widely considered to be the classic book “Security Analysis” by Benjamin Graham and David Dodd. This book, which was first published in 1934, is considered by most on Wall Street to be the ‘Bible’ of security analysis.
In fact, it was Benjamin Graham that Warren Buffett studied under when he first started in the stock market. Much of Berkshire Hathaway’s success can likely be traced back to the information and ideas provided in the book Security Analysis and by the teachings of Benjamin Graham (although, it’s widely acknowledged that Warren Buffett put his own spin on things over the years as well).
Fundamental Analysis is just as it sounds. It is based on examining the fundamental pieces of a business and its operation. There are no exotic formulas used. You do not need to be a mathematician. Anyone with a simple calculator and some basic information about a business should be able to employ Fundamental Analysis quite effectively.
The basic idea is if you put a dollar into the business (in the form of buying the stock) how much of a return can you expect. How much yield will you likely see and/or how much growth will you experience based on the operation, markets, competitors and costs of the business. Obviously, not all aspects of these fundamentals can be quantified. Areas such as “good will” or changes in the economy or the consumer can be difficult to nearly impossible to calculate. However, to a large degree Fundamental Analysis throws these items out as uncertainties and simply looks at the cold hard facts which you do have available to you. Things such as costs of goods sold, margins, tangible assets, expenses, etc.
Armed with these basic and tangible numbers, one should rather easily be able to calculate the value and profitability of any business (given the numbers available and/or provided are accurate of course). Once a valuation is arrived at, the person performing the valuation can decide whether or not the market place (in this case the stock market) is applying what could be considered a fair market value to the stock. Certainly, when attempting to make a profit on Wall Street, it is advisable to search out stocks which are (or at least appear are) being improperly or undervalued by the market. For the Fundamental Analyst, once an undervalued security is found, it’s simply a matter of buying the stock and waiting for the market to realize the “more accurate” value of the security (assuming of course he/she is correct in their assumptions).
Find a cheap security, buy it and become rich. If only it were that simple. Or perhaps it is? Just ask Mr. Buffett.
If the definitive work on Fundamental Analysis is provided by Graham and Dodd, then perhaps the definitive work on Technical Analysis is provided by Martin J. Pring in his book “Technical Analysis Explained”. To quote this well regarded book on the definition of Technical Analysis:
“The technical approach to investing is essentially a reflection of the idea that prices move in trends which are determined by the changing attitudes of investors toward a variety of economic, monetary, political, and psychological forces. The art of technical analysis — for it is an art — is to identify trend changes at an early stage and to maintain an investment posture until the weight of the evidence indicates that the trend has reversed.”
Technical Analysis is nothing new. It has been used in one form or another for as long as stocks have been traded. In fact, the star character in one of my all time favorite books (“How I made $2,000,000 dollars in the stock market” by Nicholas Darvas) used mainly Technical Analysis principles in his investing – whether he knew it or not. However, “Charting” also commonly called “Chart Reading”, which Technical Analysis is also referred to as, has become much more popular and widely used in perhaps only the last 20 to 30 years on Wall Street. This may be largely due in part to its more wide spread teaching and acceptance in colleges in more recent years.
If, based on my own experience and knowledge of this method of analyzing securities, I had to summarize all of Technical Analysis down into one central idea, I would put it like this:
The corner stone of Technical Analysis is the concept that no single individual can ever hope to know as much about a security as the whole of Wall Street does at any given time. Because “Wall Street” is made up of everyone who is invested in – or may invest in – the stock market, their collective knowledge about any specific stock and/or the market is such that this mass of people and combined knowledge (i.e. Wall Street) can valuate securities nearly instantaneously and far more accurately than any single individual.
As such, in the mind of the Technician, it follows that there must be no need to use something as “archaic” as Fundamental Analysis to value a stock, when everything known about the stock (and this includes the business fundamentals) is nearly instantly reflected in the stock’s price. In this situation, it would make much more sense to use the recent and historical trends and movements of the stock price to deduce not only the current fair market value of the stock, but where the price “may move” in the future. This future price movement is largely extrapolated based on historical chart patterns and how the stock has faired recently in relation to support and resistance levels. Any Technical Analysis book worth its salt will quickly introduce you to chart patterns such as “double tops”, “trend lines”, etc. It is these patterns which are the core of Technical Analysis.
However, the question of whether or not these patterns on charts can always accurately predict future price movements of a stock is (and probably always will be) up for debate between Fundamental and Technical Analysts. If there is one fundamental (again no pun intended) flaw to Technical Analysis, it is perhaps that over the years Technical Analysis has been [incorrectly] extrapolated to mean that the market will “always perfectly” evaluate a security based on all information known by the markets. Unfortunately, that is not “always” the case.
This brings to mind a funny joke I once ran across in a book (I believe the book was by or about Warren Buffett) regarding how Technical Analysis has been elevated to levels beyond its true capabilities:
A Technical Analyst and his friend were walking across the street. His friend noticed a $10 bill laying in the middle of the road and exclaimed, “Look, there is a $10 bill in the road”. At which point the Technical Analyst said “If it were really a $10 bill, it wouldn’t be laying in the road”.
This joke underscores the idea that Technical Analysis may not always evaluate the market without error. However, as long as you keep this point in mind, then Technical Analysis and chart reading can be a helpful tool in both investing and trading.
Finally, we should point out that the term “Quantitative Analysis” on Wall Street simply refers to someone (also sometimes referred to as a “Quant”) who employs a mix of both Fundamental and Technical Analysis in attempting to properly evaluate stocks.
Good luck in the markets!
No permission is needed to reproduce an unedited copy of this article as long the About The Author tag is left in tact and hot links included. Questions and comments can be sent to Ray at articles@daytraders.com.
By: Ray Johns
Calculate Net Present Value
Net Present Value (NPV) refers to the sum of a series of cash flows in and out. NPV takes into account the series of cash paid or received in today’s value. This is different from a layman calculation of cash flows which only takes into account the dollar value of the cash flows. Take for example we take out $1000 from our pockets to invest in a business venture. In one year’s time, the business venture pays out $1,100 and we put this money into our pocket.
To a layman, the net investment gain is $100 ($1,100 – $1,000). Using NPV, the amount is smaller. This is because we take into account what our $1,000 initial amount would have earned us if we put it in the bank. Assuming that the interest rate is 5%, our $1,000 would have earned us $1,050. Therefore the net investment gained would have been $50 ($1,100 – $1,050). That’s not all. The amount is what we gained in one year’s time. But in today’s time, that $50 would have worth less today. That means if we put less than $50 into the bank, we would have gotten that $50 in one year’s time. The exact amount is $47.62($50 / 105%). This amount is the Net Present Value of our cash out flow of $1,000 (denoted by a negative sign) and a cash inflow of $1,100 in one year’s time (denoted by a positive sign).
Sounds complicated? Here’s another way of looking at it. That $1,100 in one year would have a present value of $1,047.62 ($1,100 / 105%). Since we took out $1,000 to gain that $1,100 (which has a present value of $1,047.62), the NPV is $47.62.
After you have understood the concept, you would not have to subject yourself to this kind of calculation. You can use a time line to present the above concept and an Excel Formula to calculate the Net Present Value.
By: Jason Khoo
What Does Value Stock Mean?
Value stock refers to those investment securities that trade at lower prices regardless of their composition. Composition refers to the underlying factors like dividends, earnings and sales among others. They are considered to be undervalued, so that by the time the investor decides to sell them off, they will have added some value.
The other definitions of value stock that investors may be aware of are; an investment that represents a company that is considered to be lowly priced, mostly because of limited growth prospects. The other definition which closely related to the above is; a security sold by a company whose earnings are in sync with the economy and with the waning of that industry in which the company is based.
In addition to being undervalued, value stocks have characteristics that are attractive to many investors like high dividend yield, low price to book ratio as well as a low price to earning ratio, which is directly derived from the ratio of the price and the returns. The concept behind the low value of the stocks is that there are some companies that choose to trade for less than they are worth.
Value investing was started a long time ago by Benjamin Graham and David Dodd in the early 1900. The concept attracted many investors and it has expanded to become what it is today. It is deemed successful and has added value into the investment habits of many investors. There is need, however, for investors to be on the look out for the future performance of these securities because they are bound to be affected by changing market conditions.
By: Peter Gitundu
Stocks – Buying and Selling Basics – Or What the Heck am I doing in the Stock Market?
When you are looking to purchase shares of stock, there are a few ways to do that. Whether you are talking to your broker, or doing the trading on-line these same terms apply.
The first term is buying at Market. This means you are willing to pay the current price of the stock, as determined by current demand. If you really want to purchase shares at any price and right now, this is the way to do it. You are relinquishing control to the market. You broker, or program will snatch up the shares you desire at the current market price. For example, you want to buy 200 shares of XYZ at market price. When you were initially looking at the company, doing your Due Diligence, the price was at 5 dollars. That seemed like a good entry point, so the next day you put in your Market order. Unknown to you, a few other people saw the same stock and also placed orders. The price was driven up to 7.50, so that is where you purchased your shares. Total cost, $7.50 X 200 shares plus transaction fee of $10 = $1510. If you really wanted the stock, and $7.50 also fit into your model of a good price, you are the proud owner of 200 shares. If you didn’t want to spend $7.50, too bad, you still own the shares. How could you have avoided this?
The next term is called a Limit order. This works similar to the market order, in that you are still saying you want the 200 shares, but you are calling the price. If you put in the order and said 200 shares Limit $5 per share, then $5 is the maximum price you will pay. You are limiting the price. If the price has risen, you will not get the shares. You can also make this have a defined term by saying the order is good until you cancel it, or until the end of the day. You can define the time line you are willing to enact that trade. With the limit order, your cost will be $5 X 200 shares plus transaction fee of $10 = $1010. However, the trade may never take place if the stock doesn’t see the $5 price again. On the other side, if the price is below $5 when you place the order, you will get the lower price and the total cost will be lower. Limit doesn’t say, “I will pay $5.” It sets the maximum you are willing to pay.
The flip side of this is, of course, selling stocks. You must first realize that there are two categories of sells. The first is short term and the second is long term. This is strictly a factor of the time you hold a stock. The dividing line is 365 days. The difference between the two is the tax rate of your gain. If you keep a stock less than a year, the gain (assuming you have a gain) gets taxed at your current bracket. If you hold a stock for more than a year it gets taxed at around 15%. This was put in place to add stability to the market. If people didn’t have this tax rate in the back of their mind, the market would be a lot more unstable. For more on short and long term gains check out This
Another thing you need to keep in mind is the fees that are involved with your buying and selling. If you are a small time investor, especially, this can whack you pretty good. For this discussion, I’m going to take taxes out of the equation. If you buy stock A for $10 a share, and get 10 shares; your total cost is $100. (I realize this is a low number, but it is for illustration purposes only.) Now you add the trade price; on E-trade that is $12.99. So instead of $10 per share, you have paid $11.29 per share.
Cost Breakdown
$100/10 shares = $10 per share
($100 + 12.99)/10 shares = $11.29 Per share
So here you are a year later deciding to sell this stock, and the price is $12.50 per share. That is a 25% gain. Nice trade, smart move. Or is it?
When you sell the stock, you get hit with the same trade cost of $12.99. So we actually paid $11.29 per share, so the gain is not $2.50 but only $1.21 per share. When you add in the cost of the sale, it is even lower. Check out the table.
Buy price
($100 + 12.99)/10 shares = $11.29 Per share
Sell Price
($125 – 12.99/10 Shares = $11.20 per share
Gain/Loss
$112 – $112.90 = – $.90
So after a year you have $99.10 instead of $100. This is obviously an exaggerated case. But even if you would add another 90 shares and say you bought 100 shares, the impact dollar wise is still the same. You r profits are minimized by the cost of the trades. The only difference is in the percentages. In the “buy” portion, the added trade cost makes the price per share $10.13 ($1012.99/100 = 10.129) and likewise on the sell. The sale price is $12.37 per share. The profit in the 100 share scenario is $224.01.
This is a pretty simple concept, but one that people can overlook when they are trying to make “quick cash.” Last year I paid $467 in trade fees. If I had a small portfolio, that could be a huge percentage, and could wipe out any profits I might have made.
By: Robert Britt
Penny Stocks Basics for Beginners
Penny stocks are those that are sold for less than $5 per share, although it has many types of definition as based on the market value. Some of the definitions indicate that these are ones that are traded on the pink sheets or over the counter (OTC). The basis is that those companies that have lower value and cannot make it to the stock market trade them.
For beginners, the best thing they can do is to find out adequate information on the trading of these penny stocks. They will be informed in how to select the best types to invest in and the strategies they can use when trading them. These strategies are useful when it comes to selecting the type of brokers they can work with. They need to know that not all brokers and companies are legitimate and they should be careful when selecting them. Finding out information about these brokers and the financial information of the companies they want to deal in will help them in making the right type of decisions.
They will also need to enlighten themselves on the different risks that are associated with trading in this market and the kinds of scams they will be exposed to and how to avoid them. Though not all brokers are bad and fraudulent, the beginners should ensure that they have selected the best ones in terms of the services offered as well as the commissions and other related costs. The most common type of scam the investor should be aware of is the pump and dump scam and the beginners should be careful with this because they will end up with inexpensive shares that no one is willing to purchase. This information is available in different places including online sites that deal with the stocks as well as other literature in investment.
By: Jessica N King





