Internet And Businesses Online
How to Find the Exact Value For Your Domain?
Like other products domain names also high resale value. To find the value of the domain name some day, get a domain appraisal done to find the estimate domain price. Generally the domain name is appraised on some certain factors and some of them are:
1. Marketability
2. Clarity
3. Memorability
4. Popularity
5. Extension
6. Length
7. Words
8. Hyphens
9. Numerals
10. Substitutions
11. Abbreviations.
Domain name price depends upon certain factors which include some technical factors. The most important factor is the extension of your domain. A domain name with .com extension can fetch more money than other extensions like .net, .org or .info. Another extremely important consideration is the number of words it contains. Domains containing single words are easy to remember and are very valuable. Combination of Single word domains and .com extensions can bring you large amount of money. Two word domains can also be quite valuable, as long as the domain name can easily be monetized, and the TLD is of high quality. The value decreases when domain name have three or more words. Domain name price depends upon the attractiveness of your domain name. Domains names which are easy to remember have high market value. A domain name having hyphen (-) will fetch you less money as it is difficult to write and say.
There are several domain name appraisal service providers on the web. These websites offer services like free automated domain appraisals. They survey the traffic, no. of back-links of your domain and gives you estimated price of your domain.
Manual domain appraisal services are also available but they are quite expensive. Your bill can shoot your budget if you are having multiple domains.
By: Munish Chopra
The Meaning of Giving Value to Your Social Network Friends
Lets start with the definition of value =
1. Monetary or material worth.
2. To consider with respect to worth, excellence, usefulness, or importance.
I like the second definition “to consider with respect to worth, excellence, usefulness or importance”. So what is this telling us? When we offer something to a friend we should have their welfare in mind. Think about when you first went on (example only) Facebook. You were brand new, just sign up as an affiliate with some company and they told you Social Media is great marketing tool. The first thing is that you start put yourself out there or we could say opening your life up to folks through your info page with hopes that people will befriend you and you can tell them about your business and they will join your team and you will gain a lot of distributors and make a lot of money and live happily ever after. Wake up, your dreaming. Ask yourself this question. Why are you any different than 10 other people on Facebook representing the same company? At this point your not, because that individual that is looking at you has a desire to do the same thing. What he is really looking for is someone who cares enough to show him how.
Now this is where you come in with giving value to that person looking at you with the understanding that you are going to give knowledge with no immediate return on your efforts. Think about planting a flower, well it normally starts out as a seed that you have to water(feed helpful info), but just the right amount. Too much and you will drown it (too much info creates information burn out). Too little and it will fade away from lack of water (knowledge). Truly showing that you really care about that persons success will come back to you 10 fold.
What type of information to give? This is an often ask question. I can answer best by saying give what you were looking for. Example: How to build a website or blog. How to make and market videos. How to write a press release and article. How to use twitter for social networking, etc. You might be saying to yourself I don’t know all that. Well let me tell you a secret…Google does, meaning you can do a Google search and find anything you want to know about on the internet.
By: Jay Earley
Relationship Economy – Value Creation Factors
Most intangible asset measurements have been top-down: Investors theorize a contributing factor and then try to figure out how to measure it. Studies have been performed using different approaches to determine such value. What has been developed is now known as EVA, or economic value added.
Some perceived value drivers translate into market value; others do not.
It suggests that in the connected economy, connections matter. Alliances are incredibly, even decisively, important.
HERE’S WHAT DRIVES VALUE (IN RANK ORDER):
Studies have shown a set of value drivers for Internet companies, because in no other industry are accounting values less relevant in explaining market capitalization. These drivers were culled from a stand-alone studies Forbes did on e-commerce firms. Here’s their list, in order of importance:
(1) alliances, (2) innovation, (3) eyeballs (usage traffic), (4) brand investment, (5) stickiness (minutes spent on Web pages).
Three categories had substantial effects on e-commerce market values. The most important was the number of alliances and alliance partners. Investments in innovation (captured by research and development and capital expenditures) ranked close behind. Perhaps the most widely discussed driver of e-commerce value–the number of “eyeballs” viewing a Web site–was measured by using data on a site’s visitors, reach, or market share, and the number of hyperlinks to other sites.
Forbes found that a high visitor count also was strongly associated with market values, supporting the push by e-commerce companies to drive traffic through their sites at almost any cost. Taken together, these three category relations indicate that the strength of an e-commerce company’s network–both in connections to its customers and alliances within its economic web of suppliers and other partners–has a profound effect on a firm’s value.
By contrast, investment in building brand awareness has no statistical association with market values. So much for those millions spent on Super Bowl ads. Big marketing campaigns may boost the egos of company executives, but the research suggests they do little to raise a firm’s value. Equally surprising, “stickiness”–vaunted as the next competitive step after eyeballs–proved only a minor contributor to value. This analysis was completed in the year 2000.
So what does this all mean to us as individuals? For individuals involved in the networked economy, it provides a set of levers that, if effectively applied, can prepare you for individual performance and increase in market value.Consider what we do with the medium of social networking and the related emergence of adoption. What are the attributes of participation within adult and business communities leveraging social networks as the medium? It appears obvious that the attributes closely match the drivers of value defined in the older study by Forbes. These include:
alliances with others for both personal and professional gains innovation, our collective communities repeatedly fine news ways to leverage the medium eyeballs, Have you noticed the craze for expanding ones quantity and quality of connections and viewers to your blog post? brand investment, whether our businesses or us as individuals we investing time to build our brand for future opportunities stickiness- time spent on our profiles and in our communities reviewing our content As time goes by, a model will evolve to identify new value-creation drivers, while maintaining enough flexibility to adapt to the constantly changing nature of the companies and individuals that are producing value in the connected economy, The Relationship Economy. Our individual strategies should be aimed at thinking through what value we can create and exchange with other individuals and communities as a whole.
The definition of ones value is the critical answer which facilitates the five drivers of value previously mentioned. When you define your value offering and how it can be leveraged through the medium of social networks you have defined a new means for wealth creation.
Today developers and networking platform operators are capturing the economic values. Tomorrow, when individuals define their value and unite with a purpose, the economic gains will be afforded to the users who leverage the five drivers of value creation. The shift will create The Relationship Economy and it will disrupt markets globally.
What say you?
By: Jay Deragon
Explaining Competitive Market Structures
In every business, when a new company or individual tries to enter an existent market, it may face some difficulties. Those difficulties, also known as barriers, are caused mainly by the market structure, which can present itself in four different ways: pure competition, oligopoly, monopoly and monopolistic competition. In this article, you will learn the definition on those four different structures and how it affects Internet marketers.
The pure competition structure is experimented in almost every commodity market. Products have low or no differentiation at all, any company can leave or enter the market anytime (no relevant barriers) and the price and production volume of the products are defined by the market itself, individual companies can’t affect substantially the price or the volume of goods available in the market. In pure competition markets, producers try to brand products at all costs. Although a potato produced on a farm in California and on a farm in Texas are virtually the same, the producers try to brand their products, giving then some kind of extra value.
In oligopoly markets, we can find a lower number of companies sharing the market income. In this situation, new companies usually face large barriers to enter the market, which may involve economies of scale, privileged technology or knowledge and so on. Generally, companies experience a high profit in oligopoly marketers and each of the few companies can effectively affect the whole market price or product volume.
Monopolistic competition based markets are the most common ones out there. Those markets usually have many competitions, with higher barriers to enter when compared to pure competition markets and lower ones when compared to oligopoly markets. The different companies sells products that are differenced through minor characteristics, such as brand, formula, packaging, appearance, services includes and so on. In this market, prices are normally regulated by competition itself, the product price is the one consumers are willing to pay and sellers have relatively high profit. Some companies may offer more expensive products, based on unique characteristics it may deliver.
Monopoly markets are ruled by a single company or a single conglomerate of companies. They have complete control over price and products volume. Consumers don’t have a choice and must pay the price the company imposes so companies experience the highest profit in this market. In this case, entry barriers are tremendous.
The Internet Marketing market, on the advertiser side, is basically a pure competition market, with some monopolist competition characteristics. Even though entry barriers are very low or nonexistent (people can use free advertising techniques), the promoting ideas are unique for each individual. Those individuals (marketers) must do their very best to reach the highest number of consumers before the competition does.
By: Andre Yamashita
A Market For Lemons – The Economic Price of Internet Retail Fraud
“The Market For Lemons” was an economics paper written by George Akerlof. It is useful today for explaining why individual “bad apples” can decrease profitability for online businesses and how they may ultimately destroy entire markets. To start, let’s find out a little background about “The Market For Lemons.” First off, a “lemon” by definition is a product that looks decent enough, but at its heart is a sour-tasting, piece of junk. They are most commonly referred to in car markets, but lemons can also apply to many other kinds of goods such as web and information products. Now back in the sixties, George Akerlof started thinking about lemons while he was an assistant professor at Berkeley. He wrote the paper and, at the time, no one considered it important. Akerlof even had trouble getting it published at all. Things have changed since, however, as Akerlof received a Nobel Prize in 2001 for his contribution to economics.
The central example Akerlof seizes on in “The Market For Lemons” is the used car market. This is a market where only the seller has true knowledge of the car’s worth (since you only know if a car is good until you’ve driven it a while.) In time, someone may realize they can make more money selling a lemon than a quality used car. In theory, the effect of this devalues the entire used car market. If people are worried about getting lemons, it reasons that they’d be less willing to shell out their hard-earned money. In turn, it can become impossible for sellers of good used vehicles to get back their car’s worth. Even if it’s a good car after all, you can never know until later.
Eventually, the net effect of these falling dominoes is to drive the good vehicles out of the used car market. The repercussions also mean that honest dealers may not be able to survive market conditions. At its worst, the market of lemons completely crashes, as there is no value left in it. At that point, no one buys a used car anymore.
The idea behind “The Market For Lemons” is important today. Take the recent rash of fraud with online camera dealers for example. On the Internet there is no real guarantee of quality. You don’t know if you’re getting a good deal until after the transaction is completed. Since the anonymity of the Net makes it easier for crooks to exist, the consequences often aren’t heartwarming. You can expect people to pay less in general for online goods. Thus, an honest dealer who sells a quality product may not be able to compete in the online world.
Certainly, the law of lemons is not the end all, be all for Internet retail. More people earn a living off the web now than ever. However, it does merit caution as the pricing and standards for Internet commerce tend to be lower than those of traditional business models. That is why it is critically important to have a strategic, professional plan before entering the Internet marketplace.
By: D Crenshaw


